Sweaters that warm you
by warmths of native regions
Warmth must go on
This is the second drop of the “Ukraine” collection from the Platfor.ma team — for the first time, sweaters dedicated to Ukrainian regions were presented for the Day of the Unity of Ukraine. Then only a few copies were created and sold at a charity auction.
The new collection of sweaters is a result of joint work of both Platfor.ma and Woolkrafts teams. This time, the collection was improved, new details were added, and it was made available for ordering to all interested parties.
“We have always dreamed of creating knitted clothes, because we wanted warmth to be literally worn anywhere and anytime. Work on the collection began in the summer of 2023, therefore, in this regard, we thought about the launch in advance in order to have time to wrap up with warmth just at the beginning of the cold weather and the sweater weather season”
Design geography
In general, the collection was dedicated to 15 historical and ethnographic regions of Ukraine. Among them, in particular: Galychyna, Bukovyna, Zakarpattia, Volyn, Polissia, Podillia, Azov region, Donbas, Tavria, Zaporizhzhia, Bessarabia, Crimea, Slobozhanshchyna, Sivershchyna and Naddnipryanshchyna. Each sweater contains an image of a typical landscape of this region, for example, the Dnipro HPP is depicted on the Zaporizhzhia sweater, the wild nature of Askania-Nova is depicted on the Tavria, and the Kara-Dag mountain familiar to all Ukrainians is depicted on the Crimean one. The decoration of the collection was a new sweater dedicated to the Azov region, which depicts the Berdyansky lighthouse and the Sea of Azov.
Reinforcement of the Armed Forces in the air
From the beginning, the new project with sweaters was planned as a charity initiative. This time the focus was on the support of the 3rd Separate Assault Brigade. Thus, together with the KOLO foundation, in the period from October 2023 to February 2024, thanks to the sale of sweaters of the collection, it was possible to collect more than UAH 1,200,000, which was directed to the purchase of FPV drones for Ukraine’s defenders.
Triple sold out
Sweater is a brand new product for Woolkrafts. And we are happy that it was possible not only to try to create something radically new, but also to conquer the hearts of hundreds of Ukrainians all over the world.
Yes, we announced the first drop (500 sweaters) in October 2023 and sold out the collection in 2.5 days at the pre-order stage. At the numerous requests of those who did not make it, a second edition (460 pieces) was produced, which sold out in December, just before the Christmas holidays. And in January 2024, we released the third and final drop of the collection in the amount of 260 sweaters.
The project has now been completed, and the limited collection is already warming the lucky ones who proudly wear a sweater with the symbols of their native land.