Brave to be
Ukraine

When the full-scale invasion began, the world gave us three days.
But our people made everyone understand what true Ukrainian bravery is. Now all humanity knows that courage is to be Ukraine.

Yes, the war is not over yet, but we are still fighting — for our identity, territory, culture, life, and the entire civilized democratic world.

In May 2022, together with Ukrainian Bravery we created a special commemorative blanket, which became a symbol of the courage and courage of the Ukrainian people.

At that moment, the understanding came that the blanket is not only a utilitarian cozy thing, but something more: it is like a rectangular sheet of paper, a banner or a city light, where you can place an important message that resonates with millions of people who support Ukraine in its struggle for existence. And this message is BE BRAVE LIKE UKRAINE.

Throughout 2022, the call — BE BRAVE LIKE UKRAINE — resounded loudly throughout the world as part of a powerful international campaign.

Having embodied it in the format of a knitted blanket, we had no idea how popular it would become, both among Ukrainians and foreign audiences.

Thanks to this materialization of an important message, the Brave blanket became an indispensable item for numerous rallies in support of Ukraine in different spots of the world.

Brave blanket is a kind of loudspeaker of Ukraine — a voice, a statement, a symbolic thing and an artifact of our time.